Santa Cruz was born for adventurers–those who want to see the world outside their screen, who pick up the car and just drive. Our products were crafted for deep conversation and thoughtful introspection, exploring the great outdoors and indoors alike. Wherever you are, we’re here to help you enjoy the moment.

Our generation has a lot on its plate. We move from work, to play, to side hustle, to that one project we’ve been putting off all week, all in the span of a day. Dr. Feel Good helps you transition from work to play mode, taking the edge off a day full of stimulation. The perfect way to keep your balance and the energies in check, we’re a dose of creativity.

Blue Emperor is about finding the fun and celebration in the everyday. A symbol of being united, and a toast to everyday success. Around a backyard table, or front and center at a festival, any moment with the right peeps is a moment worth celebrating. Here’s to us.

Iries was created to help others unlock their most elevated selves, and put that version forward as they carry themselves in the world. We honor Cannabis values that trace back to hundreds of years, and embrace the modern culture that we’ve created for it today: mindfulness, individualism, and exploration.

Hilsboros was inspired by the most beautiful sceneries and flavorful produce of the Pacific Northwest. The result? A translation of the region’s peaceful energy into a line of cannabis products worthy of beautiful backdrops with great friends. Awe-inspiring in every season and time of day, there is something especially striking about living, seeking, and wandering the great outdoors with your people. Nature loves company.

We are the mavericks: a line of cannabis for the individualists and non-conformists, the fun and free spirited. We know a night can go wherever we want to take it, and that the best ideas are born when a group of mavericks link up. We were created to express ourselves together and individually.

Sometimes wearing rose tinted glasses can make your day feel a bit brighter. It’s that laidback and optimistic vibe that we aimed to channel with Godrays. With a line of products crafted for a mellow ‘happy high’, we energize your day. Equally fun for a beach afternoon with friends, or a chill introspective high, we’re a ray of good vibes.

There’s so much you get from an active lifestyle: It stimulates your body, your mind, and your soul, and let’s face it: it makes you feel like you can kick the day’s butt. But, if you’re a fellow high-energy lover, you know it’s equally important to be able to relax (shocker!) We created a line that’s perfect for both. Blue Dasher helps you master the act of ‘active relaxation’ by making you more present in those high energy moments.

Monterey channels the mindset of being away on vacation. Those days when you relax, disconnect, and enjoy the moment. When you feel lighter, and lame problems never seem big enough to reach you. That mood is too nice to only be saved for a vacation, so we’re here to make every day feel like a holiday.

Panthers are symbols of power, strength and agility. This inspired us to create a line of cannabis with that same energy, evoking a productive high. Made for those who hit the ground running the moment their day starts, Panther embodies the hustler spirit of its consumers. In the thick rainforest of life, power through like a panther.

Los Cuates celebrates the fun in a real friendship––The bond that you form with your mates and the inside jokes that come from it. We were inspired by inside jokes, evenings out, spontaneous hangouts, and morning-after catch ups. Good friends show up, best friends show out, and they bring weed.